Articles

Blog Entry Generated New Business We’d been looking for a laid-back way to showcase our expertise and deepen our relationships with customers. A daily blog about subjects related to the services we offer and other topics of interest to customers seemed like a great way to do it. But we knew that if we simply created a blog and expected people to find it on their own, the effort wouldn’t amount to much. Click here to read more

5 Ways to Improve the Effectiveness of your Email Newsletter Email newsletters can be effective sales tools, if executed properly. If not, they can be more than a tremendous waste of time—they can have negative effects on your company’s brand image. In their purest form, newsletters offer you the ability to deliver your message to your customers and prospects on a regular basis at a very low cost. The big challenge lies in creating content that will motivate prospects to open, read, and respond to your newsletter (not to mention SPAM and deliverability issues). Click here to read more

Let the Games Begin! The Search Engine Battle Heats Up Seventy-six percent of Americans surfing the Internet use a search engine to find what they are looking for, according to a report released by Nielson//NetRatings on February 23, 2004. Further, Nielsen//NetRatings reports that 114.5 million, or 76% of active Internet users, used a search engine during January 2004.  Click here to read more

Online Shopping Numbers Show Big Gains

Reports are in! Online spending increases again this year. Studies show a 35% increase in online spending this holiday season. Where are they shopping? How do the reports affect you?

The Holiday eSpending report by Goldman Sachs, Harris Interactive, and Nielsen//Netratings Online offers weekly intelligence on online shopping and spending by market segment and tracked consumer attitudes and motivations that drive online shopping. The report found that consumers spent $18.5 billion during the 2003 holiday season. This represents a reported 35% increase over the $13.7 billion spent in 2002.
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Business 2.0
October 2003, page 54
How to Get Them Buzzing to Your Site

With paid search listings, everyone from tiny niche e-tailers to large online stores can acquire customers for mere pennies.

American Meadows is a leading wildflower-seed supplier on the Web. But you'd never know that from TV commercials. Instead, type "forget-me-not" into Yahoo and there atop the search page is a sponsored link, which costs the company a mere 16 cents per click.
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SPAM and Email Marketing

Email users today are finding themselves inundated with email messages from friends, family, legitimate marketers, and unknown/unsolicited sources. It is estimated that nearly half of all email traffic consists of unsolicited messages, or spam. 
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Is Your Website Doomed By One of These Common Mistakes? 

A corporate website should be a vital part of your company's marketing plan, and should not be neglected. However, even well planned sites have fallen into one or more of these traps and are not meeting objectives. Are you getting the best return on your investment? 
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Sharpen your Website's Message

The message of your website is a balance between the pictures, the design, and the content, all of which will determine its success. Almost everyone agrees that the design of a website is important. We see this in the effort our clients put into determining a website's design. However, all-to-often the content of the site is given little or no consideration.
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The Wall Street Journal
June 16, 2003 

Playing the Search Engine Game

The best way to find new customers is to make sure they find you.
Here's how to make that happen. 

Move over, banner ads and pop-ups. Make room for search. 

That's the new marketing mantra these days, as more and more companies doing business online find that the best way to reach prospective customers is through their Web searches. 

After all, most consumers looking to make a purchase online start with a keyword search. So why splatter ads all over the Internet -- and risk having most of the people they reach treat them as nothing more than an annoyance -- when you can focus on people who show an interest in what you're selling and who are getting ready to buy.
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BusinessWeek 
May 12, 2003

Putting the Business Back in E-Biz 

Business must continually integrate the latest E-Biz technology into present strategies to gain a competitive advantage. But sifting through the latest trends and emerging systems can be daunting. In all this excitement about E-Biz, it seems that the Business may have been forgotten. It is now time to put the Business back in E-Biz.
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November 18-20, 2002 
New York 2002 

The Premier Event for Interactive Advertising and Marketing 

Sue, Ashleigh and Julie attended the AD:TECH 3-day conference in New York last week to make sure Advance Design stays on top of the latest Internet marketing strategies. The conference was aimed at senior level management and was jam-packed with over 100 thought-leaders presenting all the dimensions of interactive marketing from creative to media to technology.
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