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Flash in the Can Festival
2004
April 3rd to 5th
Westin Toronto, Canada
Michael Jeffer our VP of interactive
marketing & multi-media
designer, attended
this year’s
annual Flash in the Can Festival in Toronto. The conference
featured five tracks of presentations in Technical,
Creative, and Business. Among the presentations Michael
attended
were topics ranging from design collaboration, 3-D in
Flash, building adaptable components, design workflow
integration, and math creativity.
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Where do
Search Results come from?
The major search engines and
directories generally provide listings from a variety of
sources, some from third-party search providers and some
through their own efforts. The chart below shows you
where each of the most popular search engines gets the
results
it displays.
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Featured Article:
How
to use Email Newsletters as Effective Sales
Tools
Email newsletters
can be effective sales tools, if executed properly. If not, they
can be more than a tremendous waste of time—they
can have negative effects on your company’s brand image. In
their purest form, newsletters offer you the ability to deliver your
message to your customers and prospects on a regular basis at a very
low cost. The big challenge lies in creating content that will motivate
prospects to open, read,
and respond to your newsletter (not to mention SPAM and deliverability
issues).
Newsletters that
simply provide a recap of the latest products and
news from the company will only be read by your most loyal
clients. To reach out and influence inactive clients and/or prospects,
you
need to provide objective information that is of value to them. Additionally,
creating a professional-looking
newsletter will add to its appeal.
When you send a well-designed and informative newsletter, you will
increase its readership and generate a substantial number of sales
leads. |
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