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An unrelenting user-centered
focus informed all of their decisions about content, expression,
technology, and measurement whether they were building a
public website, creating an employee Intranet, or developing
an extranet to serve channel partners or customers.
 Online Access helps leading companies build web
strategies, prioritize their investments, and
develop and execute their action plans based
on this user-centric philosophy.
How
do you
develop
a winning
web strategy?
- We
quickly
absorb
everything
that
we
can
about
your
brand,
business,
marketing
objectives,
products
and
services,
customers,
and
current
website.
We
look
at
everything
from
the
experience
you
are
currently
providing
users
to
the
technologies
that
power
your
site.
After
ten
years,
we
know
exactly
what
information
that
we
need
and
how
to
get
it
quickly
and
painlessly.
- Then,
we
go
through
a visioning
exercise-using
a user
experience
lens-and
generate
a list
of
strategic
options
focused
on
developing
the "ideal
state" of
user
experience.
We
like
to
think
of
the "ideal
state" as
a journey
rather
than
a fixed
destination.
- We
utilize
a variety
of
approaches
during
the
web
strategy
phase
including:
customer
segmentation,
experience
benchmarking,
channel
analysis,
stakeholder
alignment,
brainstorming,
visioning,
prototyping,
infrastructure
cost/benefit
analysis,
site
ROI
analysis,
and
investment
prioritization.
- We
evaluate
and
prioritize
our
options
together.
Not
only
do
we
keep
the
user
experience
as
a primary
focus,
but
we
are
also
mindful
of
ways
to
improve
your
web
ROI
such
as
reducing
customer
acquisition
costs,
reducing
customer
service
costs,
and
accelerating
purchase
processes.
Even
if
you
are
considering
a technology
upgrade
or
a new
content
management
tool,
we
believe
that
it
must
always
be
evaluated
by
its
user
experience
impact.
Once a
direction
is selected,
we develop
an action
plan to
realize
your objectives
and work
with you
to successfully
achieve
them. |
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